The rebranding of Kindori's logo started by using a fresher color palette of mostly green and yellow hues. The typeface was modified to incorporate the fruit elements to illustrate the main ingredient used in the making of Kindori ice-creams.
The signature snowflake patterns are used to enhance Kindori's brand identity by fusing
together fruits and ice-cream as a healthy and tasty combination that only Kindori offers. The snowflake concept reflects the unique blast-frozen state of the fruits used to make Kindori ice-creams.
I've created a mascot for Kindori to further enhance its brand identity and image, the character itself illustrates the fruity ingredients of the ice-cream. The repetitive use of the mascot,logo and signature patterns on the design of the cafe as well as on the advertising media will create a strong brand image for Kindori, as it did for successful food chains like McDonalds and KFC.
